As a business owner, you know that it is important to keep your clients and customers happy. If your patrons are unhappy with the service or product you provide, you may lose those clients to another company.
Of course, simply getting the job done or providing a product that the clients are looking for may not be enough to keep them coming back. In fact, another person or entity could attempt to convince your current clientele to use another business instead. In some cases, this act is known as client poaching.
Proactive measures against poaching
For a number of reasons, you undoubtedly do not want your clients to choose another business over yours. Fortunately, you can take proactive measures in hopes of keeping your clients as happy as possible. Some of those steps include the following:
- Check in with the client: Though a person may have used your service or bought your product, you do not want that interaction to be the end of your business relationship. Checking in and making sure the client had an enjoyable experience or offering reassurance that you will handle any negative aspects could strengthen that relationship.
- Know your competition: Odds are you do not run a business that offers completely unique experiences, and as a result, you undoubtedly have some type of competition. Knowing your competitors and their strengths may allow you to understand where your own business may need some work.
- Offer loyalty rewards: Because businesses often thrive on repeat business, offering a loyalty rewards program could give satisfied customers even more incentive to continue using your business.
- Know your audience: While an ideal situation would allow you to gain clients from all income levels and all areas, many businesses need to cater to a certain audience. Once you know your audience, or client base, you may be able to tailor your marketing strategies to obtain more of those clients.
These suggestions are only a few that could help you keep your current clients happy and work toward bringing in new customers.
Of course, you may not have the ability to completely protect your business from poaching. For example, a disgruntled employee may have left your business to start his or her own and may have taken your client list. Acts like this one can greatly damage your business, but you may have legal options for fighting back.
If a former employee violated a employment contract or if another business took unlawful steps to poach your clients, you may have reason to file a lawsuit for damages. Speaking with an Arizona attorney could help you find out more on your possible options.